Customer intelligence and marketing automation firm Emailvision has secured a $30m (£18.7m) warchest and investment fund from Izurium Capital to accelerate its growth in the market.
Izurium’s investment in Emailvision aided the company’s recent acquisition of Dorset-based behavioral targeting and predictive analytics company PredictiveIntent.
The deal enables Emailvision to extend its customer intelligence solution, empowering marketers with the capability to deliver highly personalised content in their email, mobile, social and web marketing campaigns.
Emailvision chief executive and founder Nick Heys commented: “We continue on our journey to build the world’s most innovative marketing software company. This new funding will help transform Emailvision and take us to our next level of success.”
Commenting on the investment, , Izurium partner Thomas Fort said: “With a client base of over 3,300 clients worldwide and a new unique marketing analytics platform, we believe Emailvision is ideally positioned to become a global leader in the fast growing marketing SaaS (software as a service) space.”
Last year, Emailvision completed the acquisition of marketing and customer intelligence software firm SmartFocus Group, further strengthening the company’s grip on the market for email, mobile and social media marketing.
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