Emailvision has completed the acquisition of marketing and customer intelligence software firm SmartFocus Group, strengthening the company’s grip on the software as a service (SaaS) market for email, mobile and social media marketing.
The combined organisation now has 600 employees; Emailvision will retain SmartFocus office locations in the US, UK, Netherlands, and France. Meanwhile, Emailvision’s headquarters will relocate from Paris to London.
The company claims that, “as online marketers increasingly move from a one size fits all approach to more personalised relationship marketing, SmartFocus’ product range enables them to execute targeted marketing campaigns with significantly higher response rates”.
Emailvision chief executive Nick Heys said: “Both Emailvision and SmartFocus have a mission to help marketers build more profitable relationships with their customers. The combined global operations, talent, and products open up new marketing opportunities for all of our clients. Our clients will now have the best of both worlds by bringing together campaign management software for email, mobile and social marketing with powerful customer intelligence from SmartFocus.”
Chris Gater, chairman of the SmartFocus board, said, “Having built SmartFocus into one of the world’s leading customer intelligence software companies, the board of directors and I unanimously approved the offer from Emailvision because it represents great value to shareholders and a great future for the company. We believe that Emailvision has the right vision, global operations, and team needed to take SmartFocus to the next level.”
