Energy giant E.On is overhauling its direct marketing activity, and has appointed a single agency – EHS 4D – to handle the estimated £5m account.
E.On has previously worked with a number of agencies, including 20:20, on a project by project basis. The pitch, handled by intermediary Agency Insight, saw a final shoot-out between EHS and Proximity London, although other agencies were involved at an earlier stage.
The brand recently sealed a deal with Tesco, which allows customers to pay their utility bills using Tesco Clubcard vouchers, and it is believed a portion of activity will promote this tie-up.
E.On recently announced a six-month review into every aspect of its relationship with customers, from tariffs to how customer pay and how it sells products.
Earlier this week it was revealed that energy firms will have to dramatically simplify the way they charge customers to ensure they can clearly compare prices under plans confirmed by regulator Ofgem.
Ofgem is pushing suppliers to make bills clearer for customers with a new generation of no-frills ‘standard’ tariffs that are made up of one universal standing charge to cover fixed costs, with another unit charge to reflect what the supplier is charging for actual energy used.
