EssenceMediacom extends 10-year Tesco relationship

Tesco has reappointed WPP Media’s EssenceMediacom as its media agency partner across the UK and Central Eastern European markets, Hungary, Slovakia and Czech Republic, over a decade after the agency first started working on the business.

The account was first secured in April 2015, when the agency, then called MediaCom, replaced Initiative.

It first retained the business in 2022 and in January 2023, MediaCom merged with Essence to form EssenceMediacom. The same year, EssenceMediacom linked with Goat to land Tesco’s influencer marketing account.

The reappointment follows a closed review process run by Tuffon Hall Consultancy and covers media planning and buying services. The agency will also handle a deep tech and data integration with WPP’s AI-driven Open platform and Open Intelligence capability.

Tesco group customer managing director Becky Brock said: “It’s great to be able to continue our partnership with EssenceMediacom and WPP following a thorough review process. We are looking forward to continuing to work with the team as we leverage new technologies to unlock more value for our customers and business from media planning and delivery.”

WPP Media president Natalie Cummins, who heads up EssenceMediacom, added: “It has been such a privilege to be part of the continued growth story of the nation’s biggest grocer over the past ten years, and it’s been great to bring the best of WPP to Tesco in this review. We look forward to continuing to help Tesco deliver personalised and impactful advertising.”