Experian buys interaction specialist

Experian has bolstered its marketing armoury with the acquisition of interaction specialist Conversen, whose technologies enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels.
The deal is designed to further strengthen Experian’s integrated marketing suite and provide more flexibility, efficiency and precision to clients’ engagement strategies.
Experian Marketing Services managing director of UK and Ireland Mark Zablan (pictured) said: “The acquisition of Conversen aligns with our commitment to invest aggressively in cross-channel marketing and complements our suite of customer-centric marketing services that better connects our clients with their customers.
“Conversen’s technology has a global application and we expect this acquisition to have a positive impact on our clients’ programmes in the UK. Building on our existing data assets and analytics capabilities, we can enhance our cross-channel offering with even more relevant, timely and personal interactions.”
Philip Chischportich of Conversen added: “Our mutual high regard for – and focus on – our clients, along with Experian Marketing Services’ global scale, deep roots in direct-to-consumer marketing and diverse industry experience, made this a win-win for both organizations and our clients.
“Experian has a proven track record of developing and acquiring innovative technologies, leveraging emerging channel preferences and maximizing return on investment for its high-performing marketing clients. This strategic business approach matches our growth plans, and we’re thrilled about becoming part of their team.”

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