Experian is embracing content marketing by signing a deal with national radio station LBC to sponsor the mid-Monday evening show, The Money Hour.
The programme, which features financial advice on mortgagess and savings, as well as planning for future events such as weddings.
Personal finance expert Sarah Willingham will join presenter Clive Bull on the show, with Experian’s head of consumer affairs James Jones also appearing.
Experian’s head of marketing channels Phil Sweeney, cmmented: “This sponsorship is the latest initiative in our ongoing consumer education campaign. We’re delighted to reach such a captive audience, and to have the opportunity to discuss the financial issues that really matter in their day-to-day lives. We have a great line-up of experts, and are very happy to be working with LBC.”
Mike Gordon, chief commercial officer at Global, which owns LBC, added: “We’re confident ‘The Money Hour’ will be both interesting and informative for LBC listeners, and will also help Experian reach new audiences with an important message.”
