Facebook limits 'dislike' button

Facebook has stopped short of rolling out a “dislike” button for regular posts – despite it being one of the most requested features – as the social media giant tries to avoid a potential backlash against big brand advertisers.
The dislike button will only be available as a sticker for the Facebook Messenger service, meaning users can only post or comment in private conversations.
However, the company is trying to make it easier for charities and good causes to accept donations from users, by rolling out a new “donate” button on the main website.
The donate feature, which presently is available only to selected charities including WWF, Oxfam and Unicef, is intended to combat a culture of so-called “slacktivism” that has built up around social networking in the non-profit sector.
A recent Unicef ad quoted a child as saying, “Sometimes I worry that I will get sick, like my mom got sick, but I think everything will be alright. Today Unicef Sweden has 177,000 Likes on Facebook.”
Facebook hopes that by making it easier to donate, users will be able to break the cycle of treating a “Like” as a constructive way of helping a cause.

Facebook limits ‘dislike’ button

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