Facebook secures positive coverage with Telegraph deal

Facebook is trying to win over the chattering classes by paying for sponsored content in The Telegraph that paints the social media giant in a positive light as part of a wider strategy designed to show its cares about consumer privacy.
The series – called “Being human in the information age” – comprises a raft of articles which are running in print and online, and are produced by Telegraph Spark, the newspaper’s sponsored content unit.
According to the official blurb, “Spark represents a company-wide commitment to helping brands grow – by supercharging creative branded content marketing ideas with industry-leading strategy and insight”.
Headlines include “We want to make Facebook safe for everyone”, “Why Facebook’s mission is to bring the world closer together” and “How Facebook is fighting back against the scammers.”
Each article finishes with a paragraph which states: “Fake news, cyberbullying, artificial intelligence – it seems like life in the internet age can be a scary place. That’s why Telegraph Spark and Facebook have teamed up to show how Facebook and other social media platforms are harnessing the power of the internet to protect your personal data. ”
Quite how Telegraph readers, notorious for their moral outrage, are reacting, however, is not clear. Unfortunately, there is no comments section on each article, meaning that “disgusted of Tunbridge Wells” has been silenced for once.

TOPICS:content marketing Daily Telegraph Facebook