BSkyB has finally revealed the line-up of its direct marketing agency roster, with five agencies securing places on the account, estimated to be worth up to £25m.
The review, which kicked off in March, has led to the reappointment of three agencies – SapientNitro, Table 19 and Elvis – while newcomers Kitcatt Nohr Digitas and Inferno have also been hired.
SapientNitro’s DAD has handled the majority of the company’s DM for the past 13 years, along with Table 19 which was used on a project basis. Elvis has worked on the digital account since February 2011 and has now been added to the DM roster.
Stephen van Rooyen, managing director of Sky’s sales and marketing group, said: “We already work with outstanding partners in the form of SapientNitro and Table 19, and have expanded our roster to access even more high-quality agency support.
“Sky is a growth company which is both reaching more homes and selling more subscription products to our existing customers. With a broadening of our content and products, we need to ensure we are effectively communicating our leadership to customers, particularly in today’s noisy media landscape.”
Agencies line up for Sky review