Foo, who has become chief executive of the venture, quit Publicis Chemistry in June last year after and followed co-founders Joe Garton and Diane Charlton out of the business. The chief executive role was handed to Mike Welsh.
Foo had been at Chemistry since January 2003, joining as client services director. He was appointed deputy managing director in April 2006 and moved across as managing director when the agency was bought and merged with Publicis Dialog, and then rebranded.
Bright Blue Day was set up in 1961 as David Clark Advertising, then rebranded as The Design Group in 1970. It became Bright Blue Day in 2007 as part of plans to double in size. Since then, the agency, which offers design, advertising, direct marketing and digital, has also set up an office in Glasgow.
Executive chairman Jonathan Clark, who is non-exec of the new agency, said: “At BBD Perfect Storm, we are bringing together the power of big data, storytelling and technology, built around the proposition of building ‘go-to’ brands. London will be also initially be focusing on realtime technology, a core area for chief marketing officers.”
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