Granby backs ‘instant’ digital receipt validation scheme

swiftUnilever, Kellogg’s and Colgate are among the top brands to sign up for a new digital receipt validation scheme – backed by integrated services agency Granby – which validates customer redemptions in as little as 15 minutes.
SwiftReciept removes the need for on-pack codes, instead simply asking customers to upload a photo of their till receipt to a mobile-optimised, branded microsite for validation. It delivers digital rewards (for example cinema codes) instantly, with the ability to dispatch physical ones within 24 hours.
For today’s digitally minded shopper who demands instant gratification, it is fast, effective and reliable, the company insists. For brands in many shopping categories – from drinks and household goods to impulse purchases and food – it offers the chance to quickly satisfy demand, and breed loyalty.
The service’s data capture mechanism will also provide brands with important information about shopper trends, making it easier to retarget customers and cross-sell multiple brands and categories.
Meanwhile, the technology’s compliance with ISO27001, GDPR and EU data protection legislation, and access to full campaign analytics and reporting, will also help brands accurately and compliantly build their customer databases and track ROI.
SwiftReceipt offers both an out-of-the-box solution for single-purchase reward claims, getting campaigns off the ground quickly, and bespoke solutions for more complex needs, such as multi-brand, multi-buy or threshold-spend solutions.
Granby managing director Joanne Kimber said: “Digital receipt validation has been taking shopper marketing by storm for several years, but hasn’t offered instant redemption – until now. Consumers are less likely to take the time to complete complex redemption processes these days. They want everything quickly, and brands know it. SwiftReceipt is a gamechanger. Not only is it easy to set up, but brands will have access to more accurate data, aiding tracking and making ROI easier to prove.”

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