Grimes joins Getty Images to lead consumer push

Getty Images is continuing to beef up its senior team following the launch of its consumer website earlier this month, with the appointment of Steve Grimes to the newly created role of managing editor and senior vice-president of consumer media.
He joins chief innovation officer Steve Heck and senior vice-president of data and insights Andrew Hamilton, who have been hired this summer.
Based in New York and reporting to Getty Images chief executive Dawn Airey, Grimes will have editorial oversight of Getty Images’ new consumer platform, and has been charged with delivering a world-class user experience to visitors to gettyimages.com.
He joins from Viacom’s Comedy Central, where, in his most recent role as SVP of multiplatform programming and strategy, he led all aspects of non-linear programming, spanning apps, website, social media and video on demand for all Comedy Central shows.
Beginning his career as a designer and copywriter, Grimes also has agency experience, having worked at Stratton Advertising in London, and Bayer Bess Vanderwarker/FCB in Chicago. He has also served as chief digital officer of The Topps Company, vice-president of interactive at the National Basketball Association.
The appointment is claimed to mark another significant step in the company’s strategy to extend its core B2B licensing business and establish new revenue streams in the consumer market.
In this new role, in which he sits on the company’s executive committee, Grimes will drive the creation of a new consumer-based business stream for Getty images and its 200,000 contributors.
With over 200 million images and Getty Images’ 21 years of visual communications expertise at his disposal, Grimes will create a new media destination serving up the latest in global news, sport and entertainment, alongside historical content and in creative conceptual imagery.
Airey said: “As we embrace the potential of the consumer market, the sky is the limit. Our photographers cover over 130,000 high profile news, sport and entertainment events each year, and with Steve at the helm of our consumer experience, we will curate and package this content in engaging and creative ways and grow our already significant consumer following.”

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