Getty Images has appointed its first global head of insight – recruiting DunnHumby strategy and planning chief Andrew Hamilton to the role – as the photographic giant seeks to build an expansive data strategy.
Hamilton, who becomes senior vice-president of data and insights, sits on the company’s executive committee and will report to Getty Images CEO Dawn Airey.
Based in New York, Hamilton has been briefed to launch and lead the company’s data strategy and his appointment marks the next step in Getty Images’ plan to extend its core B2B licensing business and establish new revenue streams in the consumer market.
Some 97% of visitors to the Getty Images website are consumers browsing imagery, and Hamilton will be responsible for developing and implementing a strategy that will enable Getty to apply a better understanding of consumer behaviour across the business, while also developing new commercial opportunities.
Prior to joining DunnHumby in 2006, Hamilton held senior management consulting roles at Accenture in London, UK and Booz Allen Hamilton in the US. An accountant early in his career, he was later a Captain in the United States Marine Corps, specialising in information systems and security.
Airey said: “Our Getty Images Everywhere strategy is delivering our world-class content to everyone – to our almost one million advertising, publishing and corporate customers, as well as to people that simply love viewing and sharing the world’s very best imagery. Establishing an even more in-depth understanding of the interests and needs of visitors to gettyimages.com is integral to this strategy. Andrew brings with him a rich background and expertise in data and strategic insights, and will play a critical role in Getty Images’ future growth.”
Hamilton added: “Getty Images creates the world’s best imagery – we live our lives surrounded by it on the covers of newspapers, movie screens and throughout our social media feeds. I am thrilled to be joining the company at this exciting time, as it looks to embrace new opportunities within both the B2B and consumer space. I look forward to contributing to the company’s strategy for growth.”
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