Chris Barraclough has decided to branch out on his own by launching a consultancy, two years after becoming creative director at Orchestra.
While he will continue to work at the agency, the move will free up one of DM agency-land’s most experienced creatives to work on other projects.
In a post on LinkedIn announcing the launch of Chris Barraclough Consulting, he said: “I arrive with loads of experience and an enthusiastic attitude. I boast considerable expertise in direct response and CRM (as you may know) both digital and not. I can turn tricky clients into happy ones.”
Having started his career in the Eighties, working for the late George Smith at Smith Bundy, Barraclough later joined DDM, where he met his future business partners Simon Hall, Elly Woolston and Duncan Gray. They quit the agency, along with Shona Forster, and formed BHWG in 1991.
It went on to become one of the most successful DM agencies of the Nineties, being bought by Omnicom in the latter part of the decade and rebranded Proximity London. He left in 2002, and set up Barraclough Edwards Chamberlain soon after. Ten years later, the agency – by then rebranded BEC London – was bought and folded into Beta.
Barraclough has won a number of industry awards, including D&AD, DMA Golds, Campaign Direct and John Caples for his work on clients such as Royal Mail, Volkswagen, Santander and Nectar.
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