Shackle has worked all round the world, in New York, Singapore and Bejing and has more than 20 years’ experience. His most recent role was at Deutsch NY, where he was executive creative director, although he has been freelancing since March.
Starting his career at McCann Erickson Singapore in the Nineties, Shackle then joined Ronin in 2002, followed by TBWA/Tequila Singapore in March 2004. While he was creative director at TBWA, it was named agency of the year four years running.
In 2008, Shackle quit to join Y&R/Enfatico Beijing, and secured the agency’s first wins at Cannes and D&AD. He moved to New York in 2010 to join BBH as executive creative director.
Shackle will report to Christoph Becker, global chief executive and chief commercial officer, based in New York. Becker said: “London is a talent magnet for unconventional thinkers. Mike is a creative leader who will continue to inspire and elevate London, which has long been a centre for excellence for Gyro. I look forward to the great work to come.”
Shackle added: “In this day and age, it’s even more important than ever to create work that ignites real human emotions. After working in Asia and the States, it’s exciting to come home to join an agency that has that belief ingrained into its DNA.”
Kerrigan is leaving the agency after nearly three years.
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