The agency claims it has created a new role for Foster, who was responsible for launching MPG’s data strategy department in 2010 and worked with clients including bmi, Nationwide and EDF Energy. She has 10 years’ experience including spells at LMG, Tequila\London and Response One.
But Robinson, who is now a director of HubDigital Networks, spearheaded its data and research division, insighttmw, which has since been folded into the main agency. He was at TMW for more than 14 years.
Foster will now head up the agency’s data department, overseeing the data planning and analytics teams as well as working on new business.
Chief operating officer Chris Freeland said: “After months of searching for the right person, I am delighted to welcome Anna to TMW. Her extensive knowledge and experience of all aspects of data make her the ideal candidate for this new role.
“With social media increasingly affecting the way we use and measure data, Anna joins us at an incredibly exciting time and we are confident that she will make a big impact on our clients’ business.”
Foster said: “TMW’s constant ability to develop is what attracted me to this role and I am looking forward to working with the team to position data at the heart of everything the agency does and drive greater business intelligence for our clients.”
TMW chief co-founds Hub Digital
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