Former Tullo Marshall Warren data chief Ian Robinson has joined forces with ex-head of agency sales at Amscreen James Thornton to launch a new digital out of home agency, Hub Digital Networks, which aims to bring a new level of insight into the market.
Claimed to be the UK’s only dedicated digital out of home (DOOH) sales and consultancy business, Hub Digital will offer a one-stop shop of expertise, with a focus on supporting small and medium sized networks.
It has already signed Toni & Guy Salon Media, with over 1,500 screens in more than 250 salons nationwide, and Acentic Media, an international provider of digital TV services for leading hotel chains including InterContinental Hotels Group, Marriot and Sofitel.
The business is also working in a consultancy capacity with washroom digital media specialist Captive Media and several start-up networks to help monetise their networks and to assist with their hardware sales.
Planning director Robinson (pictured left, with Thornton) has more than 25 years’ experience at the likes of Saatchi & Saatchi, EHS and Carlson Marketing Group. He was most recently board director and chief intelligence officer at TMW.
As a result, he aims to raise the bar in terms of mining the rich data DOOH offers, delivering much more meaningful insight for the sector than is traditionally available to help media owners and advertisers better sell, measure and plan their media activity.
He said: “The DOOH industry is still in its infancy, so networks are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies are still learning how to maximise the full potential of the sector. We are in a great position to help both parties make the most of the opportunities DOOH affords them. Plus, by bringing networks together into one media hub, adding in our unique blend of knowledge, experience and insight, we can create innovative, targeted DOOH solutions for advertisers that lift targeting and relevance to the next level.”
