Information Arts has appointed a Harte Hanks ‘lifer’ as its new managing director, succeeding founder Simon Lawrence who quit the data business in February, 18 months after the Harte-Hanks buyout.
Donna Belanger (pictured) started her career in 1988 in market research at Sentry Publishing, spending five years at the company before joining Allmerica Financial in March 1993.
By June 1995, she had joined Harte-Hanks Data Technology as an account manager, and has moved up the ranks of the data business over the past 18 years, including a spell in the US. She was most recently global director of data services centres.
Belanger said: “We are now able to include with the traditional Information Arts database and analytics solutions, best-of-breed Harte-Hanks resources, including Trillium, and the capabilities of our lead generation teams and the Mason Zimbler agency. There is a great team here, and I’m confident that together we can achieve even greater success in the future.”
Harte-Hanks international group managing director Robert Howells said: “Donna has tremendous experience in the database marketing sector, both in Europe and across the world. With her contacts, experience and management skills, Donna will help Information Arts to develop and grow.”
Lawrence set up Information Arts in 1999, having worked at Emap Direct and TDS. Under his leadership the company expanded out of the UK, and now operates in Europe and the US for clients including Shell, Cisco, Vodafone and Xerox. It started working with Harte Hanks in 2007, when the two companies signed an acquisition agreement which was completed in September 2010.
He has now moved on to pursue other opportunities and look into business angel investment ventures.
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