Havas Helia poised to land Lloyds Banking Group brief

lloyds (3)Havas Helia has reportedly scooped the Lloyds Banking Group direct marketing business,  bringing the curtain down on the finance giant’s eight-year relationship with Proximity London.
The bank kicked off the review in November last year, working with Creativebrief, and it is understood that although Proximity made it through to the last three, there was a final “shoot-out” between Havas Helia and Wunderman.
In 2010, Proximity also beat Wunderman and the then incumbent Rapier to the account, which Rapier had held since June 2007. The business was previously split between Tullo Marshall Warren and Partners Andrews Aldridge.
It is not known how the appointment will affect other agencies which work on Lloyds business, including Cello Signal. Lloyds brands include Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows. Proximity has worked on the Halifax account since 2014.
According to reports, the bank said it had been “seeking a new agency partner to develop the strategy and deliver targeted direct communications across all channels to enhance relationships with our customers”.
Last year Lloyds announced it would be investing £3bn in a digital transformation strategy designed to simplify and modernise its data and IT infrastructure and pave the way for more efficient technology.

Related stories
Lloyds to invest £3bn in data and technology overhaul
DM blitz hails Lloyds Bank relaunch
Lloyds Group signs targeted ad deal
Proximity scoops Halifax business
Yell link seals Proximity Lloyds win

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field