Havas promotes duo as CEOs to lead Helia and Inviqa

HAVAS CX APPOINTMENTS 2Havas is overhauling the top team of its two UK customer experience agencies, with David MacMillan named CEO of Havas CX Helia and Dominique Bergantino named CEO of digital experience agency Inviqa.

Both MacMillan and Bergantino have been promoted from within, with the pair previously sharing the title of managing director of Havas CX Helia – a role in which MacMillan led the agency’s Cirencester office and Bergantino its office within Havas Village London in King’s Cross.

The new appointments, effective from December 1, mark the first time either has held a major CEO position. They will report into Havas Creative UK Group chief executive Xavier Rees, who oversees both agencies; both have been without a dedicated CEO since 2022.

MacMillan’s appointment is designed to bring its sites in London and Cirencester – which recently underwent a £1m refurbishment – closer together, and to better exploit their complementary specialisms across a wider range of clients.

It is claimed the move will also allow staff and clients to more easily tap into expertise and opportunities across the wider Havas, Havas CX and Vivendi networks through Havas’ King’s Cross Village. He will split his time between both locations.

MacMillan has spent the past decade at the agency, first as managing partner and then client services director, before being promoted to MD in 2017.

His background spans agencies including Wunderman, several in-house roles, and a separate three-year spell at Havas CX Helia (when it was known as EHS), where he sat on the Tesco Clubcard steering committee and Tesco Direct task force.

MacMillan has worked on and run major accounts including O2, Volvo, Diageo, easyJet, Compare the Market, The Royal British Legion, Unilever and Royal Mail.

Meanwhile, Bergantino’s appointment marks almost two years since Havas acquired leading independent agency Inviqa, merging it with Havas’ existing digital experience practice to create a 150-strong experience design, ecommerce, technology and software engineering specialist.

Since its integration into Havas, the agency – headquartered in Havas Village London with additional locations across the UK, Germany and Hungary – has reshaped its team and proposition, with Bergantino now tasked with unlocking and accelerating growth.

She will also expand the role the agency plays within Havas CX and across the wider Havas network and work alongside chief operating officer Dominic Feenan, who has overseen Inviqa’s integration into Havas and day-to-day running throughout 2023.

Bergantino joined Havas in 2018, first as managing partner at Havas London before being promoted to managing director of Havas CX Helia in 2019 – where she was key to a run of major account wins including Starbucks, Compare the Market and Volkswagen Group.

She previously spent a combined 12 years over two spells at OgilvyOne, leading accounts including British Airways, Public Health England and BT, as well as a stint at Archibald Ingall Stretton as business director on O2.

UK Group CEO Rees said: “Huge congratulations to David and Dom. Both have played fundamental roles in Havas CX Helia’s recent successes – the most powerful of which come when the agency operates as one.

“We’ve been moving in this direction for some time, but ultimately we concluded one leader, bridging the physical divide between our locations, was key to unlocking the best of both. I can’t think of anyone better suited to that role than David.

“Equally, I can’t think of anyone better to go for growth than Dominique. Her track record of winning and growing clients speaks for itself. With her leading Inviqa’s team of brilliant people alongside Dom, the agency is primed to realise its considerable, and untapped, potential.

“Crucially, David and Dominique make a great team. Their agencies both sit within the Havas CX network, each boast complementary skillsets, and already work together across a number of brands. Now, they are set to work together even more closely – a considerable benefit for us, but even more so for our clients.”

Related stories
Havas in global deal to boost clients’ ecommerce efforts
Havas opens AI-driven content network, Prose on Pixels
Havas swoops for Uncommon in deal worth up to £120m
Havas Group bolsters CX with acquisition of UK agency
Great Western retains Havas CX Helia after mega pitch
Ol Janus becomes first global data chief at Havas CX
Havas CX Helia Cirencester restores ECD role for Knight

Print Friendly