Surrey Business School – part of the University of Surrey – is ramping up its pursuit of new students and prospective business partners with a major overhaul of its brand positioning, including values, vision and strategy, devised by Rapp-owned agency Haygarth.
Following its rebrand of the main University of Surrey in 2013, Haygarth was briefed to ensure the Business School stood out as a dynamic, resourceful community of creative minds, from corporate businesses and policy-makers, to individuals who want to develop and build on their entrepreneurial spirit and passion for business.
As part of the project, Haygarth designed a set of templates and guidelines that will inform the creation of content for the Business School’s website, recruitment materials, as well as a film to showcase how the school makes itself relevant in the modern business world.
A one page infographic was also created to bring to life the school’s vision, mission and values – providing students and businesses with hands-on experience and access to business collaborators and thought leaders.
Professor Andy Adcroft, acting head of Surrey Business School, University of Surrey, said: “With a complex structure of stakeholders to manage, Haygarth’s collaborative approach and close integration with our own marketing team was a critical success factor. Haygarth have been the fresh pair of creative eyes that we needed to bring our strategy to life and help our team embed it across the school and wider University.”
Haygarth associate director Katie Scott added: “Our previous partnership with the University has given us an in-depth knowledge and understanding of their values and vision, allowing us to strategically implement an initiative that positions the Business School as a cutting edge educational faculty with a difference. Leveraging our award winning creative capabilities has allowed us to create stand out materials that will support stakeholders of the Business School going forward.”
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