Eagle-eyed HP customers will no doubt be seeing red after the company refused to process orders for a clutch of expensive laptops which were inadvertently put on sale on its website for less than the price of daily paper.
Over the weekend, some people posted on social media that they had taken advantage of the mistake and ordered laptops.
One device was listed with a previous sale price of £2,378, but was “reduced” to £1.58. However, the computer giant took its UK store offline on Saturday to resolve the issue, and confirmed it would not honour the sales that had been made.
HP said buyers would be refunded.
“We apologise sincerely to impacted customers for any inconvenience caused,” the firm said in a statement. “We can confirm that due to a processing error, select products were wrongly priced on our UK website over the weekend. This has now been corrected with related orders cancelled.”
And those customers seeking to exploit consumer legislation have been left disappointed.
According to consumer rights group Citizens Advice, retailers can often cancel online orders if they have made a “genuine and honest mistake on their part that you should have noticed”.
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