Indesit Company, the largest manufacturer of white goods in the UK and the company behind the Hotpoint brand, has appointed an agency to integrate social media across its entire business.
Social media consultancy Immediate Future, will be providing strategic guidance for a range of functions including marketing, customer service, PR and HR.
The agency will start with an audit to gather insights, contextualise the business and then identify consumer conversations and communities. A risk assessment highlights dangers to online brand reputation; and a social media score-card enables the team to develop a strategy and assess the level of training and mentoring needed to up-skill the staff.
Indesit marketing director Adam Woolf commented: “Immediate Future offers the expertise and impartial advice that we are looking for. Social media is changing the relationship between consumers and brands. We want to ensure Indesit continues to lead the way in customer service and market innovation.”
Immediate Future managing director Katy Howell said: “Indesit has built its reputation on innovative technology and reliable customer service and that’s why it’s the market leader. We see social media as an extension of this position and a way for Indesit to provide efficient customer engagement.”
