New business consultancy Ingenuity has unveiled a raft of strategic appointments and a partnership with marketing procurement consultancy Don’t Forget to Look as part of its expansion strategy and to better serve both agencies and brand owners.
FCB Inferno founding partner Tim Doust, who left the agency in 2018 and set up consultancy R&D in 2020, joins as Ingenuity as non-exec director to support the business through ambitious growth plans.
Doust will work alongside managing partner Duncan Wood to expand Ingenuity’s intermediary division.
Pablo client services director Kirstin Ross-MacLeod has also joined, as business director, and will be responsible for senior client management on the business development team and work with the intermediary division.
Meanwhile, Georgina O’Grady, who has worked at Kairos Media and video game retailer Game, becomes marketing operations manager, with responsibility for driving scale across the whole business, working closely with department heads.
In addition to these hires, Ingenuity is also partnering with marketing procurement consultancy, Don’t Forget to Look, with the aim of bolstering its marketing effectiveness services for brands and agencies.
Don’t Forget to Look is headed by Stuart Dunk, who brings 15 years’ brand-side marketing procurement experience including Nike and Danone, along with agency positioning and sales process work.
Ingenuity founder and CEO Chris Kemp said: “The two most important things at Ingenuity are our people and our clients. This news levels up our team and how we service our clients. Tim and Kirstin bring the expertise to support Ingenuity’s next stage of growth, while Georgina brings a fresh perspective and energy that will drive this forward.
“Our partnership with Don’t Forget to Look is a strategic move towards our goal of ensuring everyone in our Ingenuity community will be on the front foot when it comes to succeeding in the world of modern marketing.”