Battle intensifies for agency new biz as budgets drop
Agencies are boosting their marketing investment as the hunt for new business escalates and opportunities increase, but most are fighting…
new business
Agencies crave media coverage but aren’t sold on PR
Nearly three-quarters (73%) of agency chiefs consider media coverage to be an effective strategy in building their business profile –…
Rapp lures Brooklyn Bros new biz chief Tracey Barber
Rapp UK has turned to new business chief Tracey Barber, who has notched up more than 20 years’ experience at…
Initiative aims to take waste and angst out of pitching
Advertisers and agencies are being urged to sign up for a new cross-industry initiative, designed to make pitching for new…
Tech and new biz chiefs boost senior team at VCCP CX
VCCP’s customer experience arm VCCP CX has made two senior hires, bringing in a technology chief and a new business…
Five steps to case study brilliance to open new biz tap
Your clients think your work’s hot. That’s brilliant. Then let’s warm up some new business by using your expended graft……
Ingenuity secures three top hires and procurement deal
New business consultancy Ingenuity has unveiled a raft of strategic appointments and a partnership with marketing procurement consultancy Don’t Forget…
Alan Thorpe quits Indicia for new business consultancy
Indicia Worldwide chief Alan Thorpe, the one-time reality TV gardener who has over 30 years’ industry experience, is launching a…
Former FCB Inferno chiefs launch R&D consultancy
FCB Inferno founding partner Tim Doust, who left the agency two years ago after 18 years with the business, is…
Barber moves up again for Havas group marketing role
Just days after handing Xavier Rees the role of chief executive for both Havas Helia and Havas London, the French-owned…