Alan Thorpe quits Indicia for new business consultancy

Indicia Worldwide chief Alan Thorpe, the one-time reality TV gardener who has over 30 years’ industry experience, is launching a consultancy offering new business advice to help marketing, data and consultancy businesses win work they want that pays them well.

Having started his career client-side at Barclays in 1986 and then Commercial Union, he crossed over to the supplier side in 1998 to become business intelligence manager at Kognitio.

He then had spells at G2 and Acxiom before joining Indicia for the first time in 2012, as business development director. Within two years, he had quit to set up a consultancy but also took time out to star in BBC TV’s Big Allotment Challenge. In 2015, Thorpe joined Bray Leino before returning to Indicia in 2019 to head up marketing for the EMEA region.

Since then Thorpe has helped to deliver a global rebrand and established Indicia Worldwide’s insight driven marketing approach.

His new venture, 3 Valued Things (3VT), is designed on a methodology that enables companies to profitably stand out from the crowd and get ahead of the game in terms of winning business.

Thorpe explained: “In today’s post intermediary and in-housing world, all too often companies are splurging new business investment on cold calling, speed dating, and pitches where they’ve no inside track.

“As Ehrenberg-bass research reported ‘if you wait until the buyer goes in-market, it’s already too late. You need to prime the market far in advance’.

“The 3VT method is based upon the principle that if you’re an expertise-based business then you can’t short-cut building trust that you’re the people to solve a specific set of challenges. This is where new business investment should be made. It’s how to get appointed without pitch, or to make sure you’ve got the inside track.

“It’s this up-stream approach, learned from years of successful consultancy selling, that contributes to differentiation, consistent lead generation and closing, plus keeping your business relevant enough to charge a price premium.”