Thorpe axes start-up for Bray Leino

thorpe axes start-up for bray leinoFormer Indicia and G2 data chief Alan Thorpe – the one-time star of BBC’s Big Allotment Challenge – has pulled the plug on ConversationGlue, the online service designed to educate chief marketing officers about data strategies, to join Bray Leino.
Launched in July last year, the idea for the site came from an IBM survey, which reported that over 82% of chief marketing officers feel under-prepared for the data explosion.
Thorpe was joined in the venture by Indicia co-founder and data specialist Mike Fisher in December, although he also carried on working as an independent consultant at WindyFred.
ConversationGlue won work in the travel and automotive sectors in the UK and Russia, and partnered with Grey Group and Bray Leino. But when the latter offered Thorpe the job of digital and data director at direct, digital and data specialist Bray Leino Yucca it was, as they say, “an offer he couldn’t refuse”.
Owned by The Mission Marketing Group, Bray Leino Yucca was formed in 2011 when Bristol digital agency Yucca was acquired for an undisclosed sum.
The agency works out of Bray Leino’s Bristol office and has a team of about 50 staff. It specialises in PPC, SEO, Sitecore, Web design and build, usability, strategy and social media.
Its clients include English Heritage, Clarks and Bath Spa University.
In between leaving Indicia and starting ConversationGlue, Thorpe starred in BBC Two show The Big Allotment Challenge, lasting 5 weeks. Sadly, though, following issues with his “immature okra” and “slimey” chutney, he was booted off at the semi-final stage.

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