Rapp lures Brooklyn Bros new biz chief Tracey Barber

Tracey0002Rapp UK has turned to new business chief Tracey Barber, who has notched up more than 20 years’ experience at the likes of the IPA, Meteorite and Ogilvy UK to head up new client and organic growth across the business as well as reputation and marketing.

Not to be confused with Havas’ Creative Group global CMO Tracey Barber, Rapp’s new chief joins as senior vice president of client growth from Brooklyn Brothers, where she has been global head of brand since 2019.

She will report into Rapp UK’s CEO Gabrielle Ludzker and the agency says her appointment follows a series of senior hires at the agency, supporting its growth and client wins.

Prior to Brooklyn Brothers, Barber spent seven years at Ogilvy UK in marketing and new business. She was also head of new business UK & EMEA for OgilvyOne Worldwide and has held client brand manager roles at IBM and Lenovo and account management positions at the IPA and One Voice Media & PR.

Barber’s accolades include being named business developer of the Year 2021 at the BD100 Awards – a nod to her generation of £12m in new business billings.

She also launched The Brooklyn Brothers Night School programme and is a trustee of Bloom, the professional network for women in the communications industry. In addition, Barber is an executive in residence at Brunel University.

Ludzker said, “Bringing in a new business legend like Tracey is a game changer for the RAPP Group. Our growth has exploded over the last two years, and we are now ready to bring our end-to-end offering to even more ambitious clients. Tracey will be pivotal to achieving our ambition to become the UK powerhouse!”

Barber added: “I’ve always admired Rapp’s progressive and extensive end-to-end customer experience capabilities. Their focus on ‘Individuality’ not only makes it an attractive place to work but it’s also a differentiating proposition in terms of what it delivers for clients. I’m excited to be joining at this exciting time in Rapp’s journey.”

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