Kitcatt Nohr boosts data tech with Blue Group deal

Sue maclureKitcatt Nohr has beefed up its technology capabilities by signing a partnership with marketing tech platform specialist Blue Group in a move the agency claims will enable it to help more brands create ‘appropriately on’ relationships with their customers.
Blue Group specialises in marketing automation and customer insight technology, along with a range of services that allow brands to activate customer engagement using multiple data sources, clever algorithms and omni-channel message distribution.
Together with the data-driven creativity of Kitcatt Nohr, the duo insist brands will be able to create a seamless customer experience that acts in real-time, delivers value to customers and is totally individual.
Kitcatt Nohr group strategy partner Sue MacLure said: “Our focus is using data to understand what an appropriate relationship looks like for different customers groups in order to devise and create personalised interactions – which is the first half of the need.
“The second, and equally important, is to be able to activate those interactions, on a one to one basis in customer facing channels, and that’s where the Blue Group gives us a raft of capability in their capacity as guardians of the customer data.”
Blue Group chief executive Steve Klin added: “With our shared desire to make best use of data for both learning and execution, we felt this partnership was the right marriage of competencies. We believe that together we can offer clients the full range of services to build engaging and effective CRM and customer engagement programmes.”

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