Nova Medical Solutions has turned to UK based consultancy Klive to launch its new pain relief device, dubbed Qtech, designed to combat chronic and persistent musculoskeletal pain caused by repetitive movement, injury and arthritis.
The device is manufactured in the UK by CMS Medical under license from Nova Medical and is designed to absorb pulses of pain; it is worn against the skin between the site of the pain and the brain and is claimed to have no known side-effects.
Two wearable Qtech products to help combat persistent pain in the wrist and elbow are first to be launched, with more products to be released into the market in next year as Nova Medical Solutions rolls out its international expansion. All products are being sold as a direct to consumer model with no retailers involved at this stage.
Research carried out before the launch showed that 9 out of 10 people in the UK who tried Qtech for their persistent pain reported rapid reduction or disappearance of pain within 20 minutes to seven days, with the onset of relief sometimes being within a few minutes.
Klive co-founder and chief executive Chris Ward said: “We could not be more delighted to work on this innovative product and its disruptive technology. Product parity and genuine USP is a growing challenge but with Qtech we have no direct competitors, all the more important therefore for us to hit home first to secure market advantage.
“Pain relief is a huge, highly competitive market currently dominated by the pharmaceutical giants and opioid solutions. Qtech will make a significant impact in this market as an alternative and non-invasive solution to pain relief.”
Klive, an abbreviation of Knowledge.Live, was launched late last year by Ward, chief creative officer Chris Martin and chief strategy officer David Brown. The trio claim it is a “new breed of agency” designed to marry data, tech, creative, innovation and strategy.
The agency has served as a consulting partner to shape positioning, brand, strategy and creative identity, with Minerva Communications handling PR and December19 responsible for media planning and buying.