The charity End Youth Homelessness has teamed up with Leo Burnett for a campaign aimed at raising awareness of the dilemma faced by 80,000 young people in the UK who find themselves trapped in dire circumstances both at home or on the streets.
The campaign, under the strapline “Get Them To A Safe Place”, features an online film, targeted wall art and posters. It launches today (October 10), which is World Homeless Day.
The online film shows an animated figure moving across the spray painted words on buildings, highlighting the precarious position these young people are in. The 60-second film was directed by FX Goby through Nexus.
Leo Burnett also conveyed the choices many young people face by spray painting type-led illustrations on the outside of buildings across the UK, highlighting the division between home and the street.
One illustration shows a young person walking a tightrope formed out of words describing their dilemma: “Living at home with addict parents or living on the street with addicts”.
These illustrations were photographed and will be run as posters across the UK in London, Manchester, Cardiff, Sheffield.
End Youth Homelessness supports nearly 15,000 young people every year. Research suggests that ten times as many young people in the UK asked for help from local authorities in 2015 because they were homeless or at risk of becoming homeless – and thousands were turned away.
Nicholas Connolly, director of End Youth Homelessness, said: “There are more than 80,000 young people experiencing homelessness in the UK today and Leo Burnett is helping us to enable those young people to escape homelessness for good, by bringing the issue to the fore.”
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!