Legal & General Group is planning to beef up its affiliate marketing strategy with the appointment of Commission Junction to handle its account.
L&G previously used a combination of in-house and public networks but was looking to consolidate these and expand its affiliate marketing programme for its direct products.
With over 7 million customers in the UK across a range of life assurance, pensions, investments and general insurance plans, L&G is one of the UK’s leading financial services companies.
Commission Junction will develop an affiliate hub for L&G; an affiliate-facing microsite to provide all publisher tools, FAQs and creative as well as an avenue of communication between affiliates and account managers. L&G aims to develop a PayPerCall offering, helping affiliates track sales via telephone consultation.
L&G head of brand and web Richard Nunn said “It was clear that Commission Junction had the arsenal needed to deliver what we wanted from our affiliate marketing programme. As well as a renowned publisher network within the UK, it also had the support of Mediaplex data analysis and insight which will hopefully prove a powerful combination for our online marketing spend.”
