The University of Dundee has appointed digital agency Manifesto to lead a three-year online overhaul, designed to improve the digital experience for users of its website.
The agency, which also works for Unicef UK, National Trust, Parkinson’s UK and Frieze, will work alongside the University of Dundee team to create a new online platform to win over new students, promote University research and attract potential partners.
Following an in depth, discovery, planning and technical phase, Manifesto will provide an end to end service modelled on Drupal 8, including content, design and consistent template.
Manifesto chief executive Jim Bowes said: “At a point when the higher education sector is undergoing a rapid change when it comes to digital transformation, we’re excited to be collaborating with the team at the University of Dundee to deliver a service that meets the digital expectations of future generations.
“Our experience of working alongside national tourist attractions, charities and public bodies means we are well placed to be able to deliver a new website which will optimise the user experience and offer a more customised journey for visitors to the University’s website.”
University of Dundee head of web services Andrew Millar added: “We wanted a partner that would not only enhance our existing capabilities but wherever possible transfer knowledge into the team.
“Manifesto are an agency that have worked with large charities, local and central government as well as a variety of other companies. What impressed us most was how far they go to not only understand their clients, but to embed themselves in teams as they deliver projects.”
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