The agency, which scooped the account following a competitive pitch process, will be working with Marie Curie on establishing a rigorous testing framework for a new acquisition channel – from profiling and indexing, through to creative testing, optimisation and return on investment measurement.
The Marie Curie Lucky Numbers Lottery runs all year, with the charity’s main fundraising push being the Great Daffodil Appeal which runs throughout March.
The lottery offers player the chance to win £2,000 each week. Each Lucky Number costs £1 a week to play for the chance to win one of 50 weekly cash prizes including a £2,000 jackpot.
Marie Curie individual giving development manager Adam Morecroft said: “Targetbase Claydon Heeley (TBCH) delivered a strong pitch – creative that will stand out on the doorstep and take the product in a new direction. They are backing this up with strong data-led deployment and a results-centred approach.”
TBCH chief executive Steve Grout added: “We have a real passion for supporting such a worthy charity and believe we can really help to make a difference. We look forward to helping them achieve their targets.”
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