The Marketing Agencies Action Group (MAAG), the UK body born out of the MAA, has revealed the final line up for its Festival of Happiness during Mental Health Awareness Week in May.
MAAG, which represents independent marketing agencies, is committed to raising mental health awareness in the industry, changing people’s perceptions and arming organisations with the tools to support their employees properly, regardless of size.
The Festival of Happiness is a key part of this, bringing together industry leaders and charities to deliver a one-day event that empowers, educates and inspires the marketing community.
The event is sponsored by Fill recruitment, Opia Risk and Feedr and hosted at MAAG’s venue partner, The Collective in Fitzrovia. The day’s programme will be split three spaces:
The Terrace will host a Mental Health First Aid course, run by mental health first aid instructor, mental well-being speaker and facilitator, Emma Saccomani.
The Boardroom’s line-up will explore how CEOs can adapt to a changing workforce, with guest speaker Petra Velzeboer, a mental health consultant, who will lead a conversation on the changing world of work.
There will be a talent focused session run by the Bipolar Businessman, exploring the benefits of hiring someone with mental health issues and explore the simple things that help organisations better manage the mental well-being of their staff without a big budget.
The Den will offer a day of laughing yoga and meditation and inspirational and informative talks from expert partners and sponsors including: CALM, NABS, The Mix, Miss Nutritionist, The Bipolar Businessman, The Drum, The Naked Professor, F45 Training and Oystercatchers. Michelle Morgan, co-founder of Livity, will also be telling her story and how Pjoys was created.
MAAG director of communications Jo Chappell said: “We are committed to changing the landscape around mental health in the marketing industry. Whilst the topic is being talked about more and more, there are still barriers to making the changes needed.
“The Festival of Happiness originated from MAAG’s ‘Future Leader’s group’, who identified mental health as a pressing issue within the marketing industry. As we represent the interests of independent agencies, we felt we needed to create a solid programme to support this important issue for our members and the industry as a whole. This event aims to bring the community together with our charity partners and committed sponsors and will give agencies of all sizes the tools, ideas, they need to help address this.”
The event will take place on May 15, between 8:30am and 8pm, at The Collective, 14 Bedford Square, Fitzrovia, London, WC1B 3JA.
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