Mary Rose steps up digital push

The Mary Rose Trust is bolstering its fundraising efforts with the launch of an online strategy that encourages people to support the conservation of Henry VIII’s flagship, the Mary Rose.
The charity, which protects and displays the warship, briefed direct marketing agency TDA to build a new website that shares the ship’s history, while delivering to fundraising goals. TDA won the account last year.
A new, purpose-built museum for the Mary Rose is opening in Portsmouth Historic Dockyard this spring, and the website needs to act as a showcase for people planning a visit.
Renewed public interest in the historic warship also presents an opportunity for the charity to develop its online fundraising activity. The website outlines various ways to support the charity from making a one-off donation to becoming a Friend or Patron of the Mary Rose. There is also an online shop and information about venue hire.
Mary Rose Trust head of operations Paul Griffiths said: “Many people considering a trip to the museum will look at the website first. We want to capture their imagination, and show that it is an exciting, family-friendly destination.
“It is also important for us to share information about the ship’s history, our archaeology and our world class conservation work. We need to continue generating revenue if we are to protect this national treasure for future generations to enjoy and learn from.”
TDA account director Andrea Lee added: “The website provides an engaging framework, encouraging people to interact with the content, share the story of the Mary Rose and support the Trust’s work.”

1 Comment on "Mary Rose steps up digital push"