M&C Saatchi data division Milk has poached the director of marketing intelligence at KBM Group and former Wunderman analytics chief Jonathan Todd to be analytics director.
Set up in 2011 by former OgilvyOne duo Jane Hodson and Rhian Woods, the agency became part of the M&C Group in July of the same year after it took a major stake in the business.
According to the company mantra, “we develop actionable, high impact strategies across the customer experience, interfacing from strategy to delivery in partnership with our clients and their marketing agencies”.
Milk works closely with M&C Saatchi’s central strategy unit, and focuses on providing data, insight and strategy, as well as analysis; its clients include Direct Line, RBS, M&S, Sainsbury’s and the National Lottery.
Earlier this year, Milk also landed a new tranche of work from British Airways to handle the global CRM strategy and data account, working alongside the BBH venture with Simon Hall and Warren Moore.
Todd started his career at the National Physical Laboratory in 1996 and then had spells at Claritas Europe (now part of Acxiom), OgilvyOne, and Havas EHS before joining Wunderman in 2010 as head of analytics.
After two years, he switched to sister agency KBM Group as director of marketing intelligence.
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