UK pet charity Blue Cross has appointed M&C Saatchi Group to drive awareness, build engagement and increase support through a raft of activity – including CRM, social media, advertising and PR – driven by a new data strategy.
Founded in 1897 as Our Dumb Friends League, Blue Cross provides support for pet owners who cannot afford veterinary treatment, helps to find homes for unwanted animals, and educates the public on animal ownership.
The agencies, which won in a competitive pitch, will include M&C Saatchi, data specialist M&C Saatchi Milk, M&C Saatchi PR and Walker Media.
Blue Cross chief executive Kim Hamilton said: “Together we aim to increase the awareness of our work to allow Blue Cross to help even more pets. Demand for our services continues to rise, and many pets still face an uncertain future. We need more supporters in order to meet that demand. Working with M&C Saatchi will help us achieve a breakthrough in awareness and see the increased support we need to stop the suffering of thousands of vulnerable pets.”
M&C Saatchi chief executive Camilla Harrisson added: “You’d be hard pushed to find a team with more ambition and passion than Blue Cross. From the very start of the process we found a shared belief in how breakthrough creativity can drive the engagement and support needed to build on the fantastic work they are already doing. Across the Group we are looking forward to working with them to help drive further support for this very special charity through brutally simple creative work.”
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