Parker spent most of his career at Starcom UK, joining in 2002. During that time, he rose through the ranks from trading director, managing director digital and managing director to joint CEO. In 2016, he took on the role of CEO Publicis Media in the Middle East and Africa but left in April last year.
Parker has since been working at Medialab in an advisory role but has now taking on a full-time post and will sit on the agency’s board of directors.
His appointment follows a raft of new business wins for the agency, including the SunLife, Battersea Dogs & Cats Home and Guide Dogs. It also created the role of director of strategy to former Carat and Mindshare client chief Suzy Jordan.
Medialab chief executive Marcus Orme said: “Steve has outstanding experience in the data and tech arena, and a stellar reputation for driving high levels of valuable growth through trusted relationships, and he will help the Medialab board to deliver transformative outcomes for organisations we believe in. It is a real statement of our growth, ambition and culture that we can attract someone of Steve’s reputation to our business.”
Parker added: “It’s a privilege to join Marcus and his fellow founders in such a fast-growing and exciting business. Their people-first values, along with their commitment to creating data marketing partnerships with trusted clients and media partners, is inspiring, transparent and ambitious. It’s great to be a part of it.”
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