The DMA has signed Mobile Marketing Group (MMG) as the new joint headline sponsor of the DMA Awards – with TNT Post – marking a new shift in support for the event, which was backed by Royal Mail for nearly a decade.
MMG provides SMS messaging systems and gateways for brands and agencies globally. Through the sponsorship partnership, MMG branding will feature on all DMA Awards promotional material, including all direct mail and email marketing targeted at UK direct and digital agencies, as well as having a visual presence at the Awards ceremony in December.
MMG sales manager for Europe Jason Bromley said:”MMG is honoured to be the headline sponsor of the 2012 DMA Awards. We pride ourselves on innovative, forward thinking and creative solutions for our clients using SMS marketing, so it’s a pleasure to celebrate those individuals and companies whom strive to develop and advance the ever-changing mobile sector.”
Mark Runacus, chair of the DMA Awards committee, commented: “MMG is a very welcome new partner of the DMA Awards. Their support and involvement will be integral to the continuing success of the direct marketing industry’s flagship awards programme.”
The new-look DMA Awards, including a new visual identity and new categories will be unveiled at a launch event on 13 June in Shoreditch’s Concrete bar hosted by Red or Dead design guru Wayne Hemingway, the chair of the 2012 panel of DMA Awards judges.
This year’s winners will be announced at the annual awards ceremony which will take place in the City of London’s Old Billingsgate.
