The comparison site, specialising in credit cards, mortgages, loans, insurance and financial services, grew its follower count by using CoTweet’s enterprise-class workflow capabilities to enable 14 employees across six business units to interact with customers via Twitter.
Using CoTweet’s integrated URL shortening tool, moneysupermarket.com tracks customer clicks on links in tweets to measure engagement. Using this data, the financial services company creates tweets featuring relevant content and schedules future tweets during times consumers are most likely to engage.
“By involving all areas of our business with CoTweet, we are able to meet each customer’s needs,” said moneysupermarket.com. “Measuring social media ROI is difficult, but every company wants to be number one in customer service and engaging online is the way to get there.”
“Moneysupermarket.com is great example of how targeted online communications can increase customer satisfaction and include marketers in the online conversation,” said Nigel Arthur, ExactTarget’s UK managing director. “Using CoTweet’s interactive tools, moneysupermarket.com is among our growing community of online marketers engaging in authentic conversations with customers that drive deeper loyalty and increased sales.”
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