Mortascreen trials deceased file app

The company behind Mortascreen, one of the UK’s most comprehensive deceased suppression files, is jumping into bed with tech giant Salesforce to launch what it claims is the UK’s first suppression app downloadable via Salesforce’s platform AppExchange.
Wilmington Millennium is now seeking organisations, including charities and SMEs, which host their database on Salesforce to test the offering for free in its beta phase.
It is claimed the app will enable organisations to quickly and cost effectively identify and remove people that have passed away from their consumer databases held on Salesforce.
The number of organisations using Salesforce to store and manage consumer data is growing, particularly among the charity and SME community.
After the test phase organisations will be able to download the Mortascreen App and match their data against the file for free. Once the app has identified the number of deceased records it will give the user the option to flag the records by making a credit card payment of 50p per match.
The app also has an automatic schedule feature, which will give users the chance to automatically run Mortascreen through the Salesforce data at regular intervals ensuring that the data is clean, compliant with data protection principles and campaign-ready. Wilmington claims the scheme will be the most cost-effective deceased suppression solution for companies using Salesforce to host their customer data.
Wilmington Millennium product director Karen Pritchard said: “We believe that by making Mortascreen available on Salesforce we will stop even more direct mail (and email) being sent to people that have passed away, which serves as a painful reminder to those family members left behind.
“Our market research shows that increasingly smaller companies and charities are turning to Salesforce to host their consumer datasets and therefore it makes perfect sense to create a suppression solution for this market.”
Salesforce’s AppExchange is entering a period of predicted rapid growth. It took six years before the AppExchange reached its millionth download in 2011, then two years to break the 2 million mark and another 18 months to reach 3 million earlier this year.
Salesforce’s own research shows that 70% of its customer base use apps and about half have downloaded at least two. Europe is Salesforce’s fastest growing region on a constant currency basis, and has delivered revenue of more than $1bn over the last 12 months.
Research from IDC has forecast that “The Salesforce Economy” will drive more than £5.6bn of incremental revenue to the UK’s GDP and create 50,000 new jobs by 2018.