Moss Bros brings in CRM system

moss bros brings in CRM systemMoss Bros, the DJ and tux hire company beloved of awards do attendees across the UK, plans to use new CRM system tools to get closer to its customers and encourage repeat purchases.
The company has announced a year-on-year rise in sales for the six months to 26 July 2014, with its focus on multichannel development continuing to boost revenue.
Moss Bros is aiming to increase sales further in the second half of the year, with help from the CRM software by personalising its email campaigns. The move will build on Moss Bros’ recent introduction of email receipts, which has helped the business increase its data collection capability at the point of sale.
Ecommerce retail sales are up by 100% on the previous year, although online sales are below rivals as it only relaunched its transactional website in 2013. Overall online sales now comprise 6.8% of the group’s total revenue, which is up by 1.7% on last year.
Mobile sales now represent 9.1% of overall online trading at the company, while the recent introduction of ‘Login & Pay with Amazon’ has extended the number of payment methods for customers.
Moss Bros chief executive Brian Brick said: “Ecommerce continues to grow strongly and our plans to develop a fully multichannel customer experience are on track. We continue to innovate and develop our service proposition and added ‘Login & Pay with Amazon’, putting us among the first UK retailers to offer this functionality.”

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