MSQ Partners, the agency group behind Stack, The Gate and TwentySix, has beefed up its content marketing offer by appointing Engine’s Matt Williams to the new role of group head of content.
Williams, who will report directly to MSQ chief executive Peter Reid, is to lead the development and implementation of a new marketing approach to broaden awareness of the group’s multi-disciplinary offer.
He will also be responsible for building a specialist editorial content team to work for agencies across the group, boosting MSQ’s content marketing capability with long-form copywriting expertise.
MSQ recent client wins include Blu, Church & Dwight, Hertz Europe, Canal & Rivers Trust, Electoral Commission, Food Standards Agency, Innovate UK and UKEF.
Williams started his career at Haymarket Media Group on Campaign magazine, but left to join Engine Group as content editor in 2012. In 2015, he became head of creative content at Partners Andrews Aldridge as well as head of editorial content at Engine.
In this role he oversaw content development for brands including E.On, Costa Coffee, MoneySuperMarket and British Business Bank.
Reid said: “We are delighted to be welcoming Matt to the group and look forward to having him bring a fresh look to our content. We want to communicate the unique aspects of MSQ’s joined-up approach, which has established us as the obvious alternative for UK clients looking for an agile, digitally-centric alternative to the legacy propositions of the holding companies and their agencies. Matt’s the perfect person to help us do that.”
Williams added: “MSQ has an exciting, rapidly-growing client list and a fantastic story to tell. It feels like the perfect time to be joining the team.”
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