MSQ hails multi-disciplinary approach as profits soar

Peter Reid, CEO, MSQ PartnersMSQ Partners, the marketing group behind Stack, The Gate, Holmes & Marchant, Smarts, Stein IAS and TwentySix, has posted a record financial year, with headline operating profit soaring 47.6% to £5.9m.
The results reflect the rise of MSQ’s multi-disciplinary proposition, with more than 80% of the group’s total revenue in its London hub coming from clients which work across the agencies in the group. Total revenue is up 10% to £82.3m, while EBITDA increased year-on-year by 42%.
During the past 12 months, the group has also picked up a raft of new business from clients including the UK Government, Arla, Organix Foods, BSH UK & Ireland (Bosch, Neff, Siemens and Gaggenau), Diageo and Orasure.
The group has also secrued a new round of financial investment, with UK-based private equity firm LDC investing in the business in May in a deal that saw the group valued at £37.5m.
MSQ aims to splash the cash on developing new areas of expertise, as well as expanded into new markets.The group already employs more than 600 people across 15 offices in the UK, Asia and the US.
The deal also saw co-founder Roger Parry stand down; he was succeeded by former MEC global chief executive Charles Courtier, who joined as non-executive chairman.
MSQ chief executive Peter Reid said: “[These results] are testament to the brilliant people we have throughout the business and further demonstrate the power of our market-leading multi-disciplinary model. We are still firmly of the belief that this is the early stages of our journey and plan to continue to both grow and invest in the coming years.
“The investment is an exciting development for our people and clients. We’ve listened to the needs and wants of the industry and we’ll continue to make structural and operational improvements to make sure we’re able to deliver our strategy and take further advantage of the growth trajectory on which we find ourselves.”

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