Esso is ditching its partnership with Tesco Clubcard to join the Sainsbury’s owned Nectar loyalty scheme, replacing BP which is leaving the programme after 16 years to set up a new, independent offer.
The changes, which are due to take place in June next year, come nine months after Sainsbury’s bought Nectar for a “cut-price” £60m from Canadian group Aimia. At one time the business was valued at £368m.
Nectar managing director James Moir said: “We’re pleased to be welcoming Esso on board the Nectar scheme as of next year. Nectar cardholders will be able to turn their fuel into money off their weekly shop, as well as enjoying hundreds of other rewards that Nectar has to offer.”
In what could be seen as a swipe at Tesco Clubcard, Esso said that by joining Nectar the company will get more promotional flexibility, better data and reporting, as well as higher engagement with Nectar consumers through targeted digital communications.
Esso global loyalty programmes manager David Chilton said: “Our customers are our number one priority, so we’re excited to be launching the Esso Nectar partnership, which will allow us to increase the ways in which we can reward their trips to Esso sites.”
Meanwhile BP confirmed it would be introducing a new digital loyalty platform for its retail business in the UK, that will also offer more engagement with customers on various levels and allow consumers the chance to personalise their benefits with rewards on a broad variety of goods and services across their 1,200 forecourts.
BP head of UK retail Nikki Grady-Smith said: “We’ve listened to what our customers have been telling us. For the last 12 months, we’ve been working on how we can bring a compelling and rewarding offer that is personalised and reflects BP’s unique combination of convenience retail and high-quality fuels. We will be launching the new platform in 2019.”
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