New agency 'chomping at the bit to get going' on Coral

UK betting and gaming operator Coral has hired Wonderhood Studios as its lead UK agency, thanks to its “evolutionary thinking and understanding” of the brand’s standing in the racing market.

The appointment follows a competitive pitch overseen by parent firm Entain’s interim chief marketing officer Jeremy Hemmings.

Wonderhood Studios will take on all advertising and brand marketing responsibilities for Coral, working in collaboration with Entain’s own internal creative team and its media planning and buying agency, the7stars.

Entain interim chief marketing officer Jeremy Hemmings commented: “We were blown away by the level of quality, the powerful insights and huge commitment demonstrated by both Wonderhood and Atomic.

“It was the depth of Wonderhood’s evolutionary thinking and understanding of the unique space that Coral occupies in racing that makes them a great fit. We’re looking forward to a creative and fun journey with Alex and his team.”

Wonderhood Studios founder and CEO Alex Best said: “From the chemistry meeting, we knew straight away that we wanted to work with Coral. They are a brilliant, smart client with huge creative ambition. We’re incredibly proud of the work we presented – it’s fun, fame-driving and truly distinctive for the category. We’re chomping at the bit to get going.”

The pitch win is the culmination of a process that began in June run by Entain’s UK digital marketing department, overseen by Hemmings. Former FCB Inferno chief executive Frazer Gibney acted as the intermediary throughout the process.