Marc Nohr has quit the agency he co-founded over a decade ago – Kitcatt Nohr – to “scale a new mountain” by switching client-side to become global managing director of workplace provider Regus.
His departure comes two years after Kitcatt Nohr Alexander Shaw was bought by Publicis Groupe, merged with the UK operations of Digitas, and rebranded Kitcatt Nohr Digitas.
It was originally launched in 2002, from the ashes of charity agency Lion, which the four founders – Nohr, Paul Kitcatt, Vonnie Alexander and Jeremy Shaw – bought from DM veteran Ken Burnett.
At the time, the move raised a few eyebrows in the industry, however, the founders insisted the agency was no longer financially viable. The start-up received backing from Mentor, an investment company headed up by sales promotion stalwarts Colin Lloyd and Clive Mishon.
Kitcatt Nohr grew exponentially over the following decade, and attracted many suitors including Engine Group and Australian company Photon. But the agency’s bosses resisted all advances until finally signing along the dotted line with Publicis in March 2011.
Nohr will join Regus in January as global managing director – brand and membership. Vonnie Alexander will now run the agency.
Under the new Regus role, Nohr will oversee agency relations – its ad account is currently held by JWT – and take responsibility for its global membership programme.
He will also drive Regus’ expansion concentrating on business lounge and think pod formats into new locations, including motorway service stations, railway stations and shopping malls.
Nohr said it was “time to scale a new mountain”. He added: “I wasn’t necessarily looking to go client-side but after 12 years and having achieved what we did I wanted a bigger challenge.”
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