Mothership, which is still in its early stages, has been set up to fund and launch new businesses. It currently comprises four operations – My Pet, My Perfect Shop, Wigwam and Pop It Up – although they are yet to launch officially.
Logie has been strategic marketing director at St Ives since last year, responsible for driving new business within retail, publishing and commercial markets.
He was briefed to ensure new and existing clients were offered a fully integrated marketing solution and ROI, by cross-selling the raft of services available under the St Ives Group umbrella.
Logie, a highly respected data strategist who has been DMA chairman since 2011, started his career client-side at BAE Systems in 1989, before joining CACI and then Marketing Databasics. By 1996, he had returned to his native Scotland to become head of RDA at Bank of Scotland, staying five years.
In 2001, Logie quit to join Occam and set up its strategic analysis offering. He took over as managing director of Occam in 2003 and led the team through a successful management buyout in a year later. Logie then moved to the role of strategy director to help Occam set its direction to meet the changing market place and in turn help the firm’s clients develop their own data strategy on a day to day basis.
When St Ives made Occam its first purchase in the marketing services sector in 2010, paying £12m, Logie remained at the company for two years, before accepting the strategic marketing director role.
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