Christmas may still be two months away but time is of the essence for the NSPCC, which has teamed up with LinkedIn to launch the charity’s flagship seasonal fundraising campaign – Letter from Santa – urging people to request a personalised letter for a £5 donation.
As part of the campaign “Santa Claus” will join the world’s largest online professional network in search for additional copywriting support ahead of the busy Christmas season. The activity is designed to create buzz around the campaign launch this week, when Christmas may still be far from people’s minds.
The NSPCC’s Letter from Santa campaign gives people the opportunity to support a good cause and bring a smile to a child’s face at Christmas, with beautifully illustrated, personalised letters delivered by ‘Rudolph mail’, available to request until December 15.
NSPCC director of fundraising Paul Farthing said: “We wanted a fun way to announce the launch of our Letter from Santa campaign this year which would really capture people’s interest at a time when Christmas is not yet at the forefront of their minds. Since 2008 we’ve distributed around 1.3 million personalised letters worldwide, raising a huge £7.7m in support of our work – and with a bumper year expected, we felt it was about time Santa turned to LinkedIn to help ease his seasonal workload.”
Every £5 raised by Letter from Santa could help the NSPCC’s trained ChildLine counsellors be there whenever a child seeks help either online or by phone. Every £12 raised could help trained ChildLine Schools Service volunteers talk to one primary school child about abuse, giving them the confidence to talk and showing them who’s ready to listen. And every £50 raised could help an NSPCC practitioner deliver two hours of phone support to anyone with concerns about a child.
Last year, the NSPCC flipped three classic seasonal tunes – including Slade’s “Merry Christmas Everybody” – to highlight the plight of thousands of children over the festive season and to raise funds for ChildLine, in a campaign devised by WPN.
NSPCC shows ‘not so merry Xmas’
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